Running a company needs a lot of strategic planning. A solid data management process is a must to run the business successfully. Customer satisfaction is the ultimate goal of any business. For that every business can make use of two automation tools to manage the resources and nurture the relationship with the customer.
ERP (Enterprise Resource Planning) & CRM (Customer Relationship Management) are the two tools or softwares required to establish a well-organized business. Both serve as valuable data warehouses. Though both are built on the same platform one can buy separately when needed.
This article will explain what CRM & ERP software is & how different they from each other are.
CRM is a software that manages all kind of customer interaction with business. Interaction can be direct, such as sale related processes or indirect, such as data gathering to forecast customer trends.
Initially it was developed for sales department and was called Sales Force Automation (SFA). Many other tools were developed for managing customer service mainly for call centers. Later on, software developers started combining all these features under one tool which became a CRM (Customer Relationship Management) software. It takes care of multiple things from storing customer data to tracking communication & generating reports.
Enterprise Resource planning software manages all day-to-day business functions. This is an evolved version of Material Requirement Planning (MRP) to help business owners understand and manage all resources needed to run a successful business. ERP gives a shared database to all departments of an organization. It manages functions like inventory management, payroll & other finance related process, supply chain & human resource department.
Both ERP & CRM software plays a vital role when it comes to managing a business process. Fundamental difference between ERP & CRM software is ERP is used to manage financial data, used by Finance & HR department, while CRM is used to manage customer data, used by sales & customer service department.
ERP is considered as a backend office software & CRM, a frontend office software.
Every company can choose any of this software based on its own need. A real estate business can be greatly benefited by a CRM software. It makes it easy to develop long lasting customer relationships. It gives well designed process for the real estate sales.
Call us for a demo @ +91 99006 66766 or Visit us at www.purplstack.com/ for further info.
Talk to a Purplstack specialist today to explore areas for improving your real estate business performance.